Collected Item: “The Next Year in Person Campaign”
Title
The Next Year in Person Campaign
URL
https://rebekahlowin.com/category/next-year-in-person
Description
As Passover 2020 approached, I decided to launch the #NextYearInPerson campaign to help readers of my Jewish-focused lifestyle blog (rebekahlowin.com) make the most of a socially-distanced holiday. It ended up being much more than just a hashtag: On the site, I published a collection of free virtual Seder resources, crafts (like the DIY watercolor Seder plate you see here), digital greeting cards, small-batch recipes, printable Haggadot ideas, virtual Seder invites, and detailed guides. The hashtag was used over 1,000 times by the end of the holiday.
Narrative
My aim in sharing these resources was never to prove that a virtual Seder could be “tolerable” or “do-able.” It was to show my audience that this year’s plans could be just as lively, vibrant, and meaningful as the ones of years past. In fact, with the deliberate accommodations we all had to make for the distance between us, our 2020/5780 Seder could end up being even more enriching, even more interesting and special than any other in recent memory. Instead of diminishing the beauty of the holiday, these challenges accentuated it, because they reminded us that the most beautiful, special things are worth fighting for.
Creator
Rebekah Lowin
Date
2020-03-23
State or Territory
New York
City or Town
New York
Congregation/Institution
RebekahLowin.com
Denomination
Other
Name
[private]
Your Location
[private]
Do you agree?
Yes